Deliverable
Production
Roblox Launch
International Comms
Avatar Creation
Produced and launched NikeLand on Roblox, Nike’s first large-scale virtual world blending gaming, brand storytelling, and real-world product engagement. Oversaw creative development, production, and cross-functional collaboration with Nike and Roblox teams to build immersive spaces, branded mini-games, and digital wearables inspired by real Nike gear. The project set a new benchmark for experiential marketing in the metaverse, driving millions of visits and expanding Nike’s reach to next-gen audiences through play-driven brand engagement.
